RETOUCHING

Ever wonder why your favorite stars look so good on magazine covers?

Easy to answer. Every shot today is retouched to some degree and they are dealing with professional photographers who know high quality images are worth millions of dollars in their marketing campaigns.

The digital revolution has changed forever the workflow of photographers. Back in the day, conventional B/W was very forgiving. But today, just like HDTV, digital photos are vivid and crisp and bring an unprecedented clarity to the images.

With such definition, most digital images need to be retouched and color corrected to obtain the end results wanted by the photographer.

Roll the cursor over this image to your right and see the before and after results of retouching. The before image being the file we get directly from the camera.

If you look carefully, you can notice in the final picture that the color of the dress and of the background was changed to bring to life this charismatic young lady. Since she was wearing minimal make-up, her eye contour was also touched-up to get rid of the tiredness and enhanced hey youthful and vibrant look.

Whether you are looking for a memorable casting headshot, a beautiful close-up of your wedding or a portrait of your kids, retouching is the final step to perfect the striking image wanted.